Norrona began in 1929 when Jørgen Jørgensen, a Norwegian outdoor enthusiast, began his search for durable outdoor equipment to perform in Norway’s harsh and rugged land. Starting simply with items like leather straps, canvas backpacks and cotton clothing, he set Norrøna's direction: To search for the best in technical advancements and to create the ultimate performance products.
There is something about the Norwegian wilderness that brings out the adventurer in us. A single day can bring four different seasons and still be a magical experience - as long as people are well prepared and are wearing the right clothing.
Four generations later, as traditional mountain life broadens, Norrona are today a family-owned and run company based near Oslo. They still continue with a passionate commitment to advance the boundaries of product function, with design-bred solutions to equip you with the highest-grade, weather-protective gear for your outdoor needs.